Job Description

ABOUT THE OPPORTUNITY:

We invite you to join us as we seek a dynamic and visionary Area  Director of Sales (DOS)  for  our Hilton Columbia Center and Hampton Inn Columbia Historic District hotels.  In this pivotal role, you will be at the forefront of our sales and marketing strategy, driving growth and profitability for our esteemed hotels.

Located in the heart of Columbia, SC, our hotels are central to a vibrant community, attracting both business and leisure travelers alike. If you are a strategic thinker with a passion for hospitality and a drive to enhance revenue and profitability, we invite you to be a part of our team as we embark on this exciting journey.

ABOUT US:

At Hospitality America,  winner of Top Workplaces USA,  we provide hospitality management services across all aspects of hotel management and operations through a principled approach that is guided by our values. What we call P.E.A.C.H.

P ASSIONATE – Passionate with the spirit to serve.

E XCELLENCE – Committed to excellence that inspires results.

A DAPTABLE – Adjust, adapt, and overcome.

C OMMUNITY – Creators of a collaborative community invested in growth.

H UMBLE – Humble, trustworthy, and transparent.

They guide how we work, who we work with, and how we achieve success for our partners and our internal community. Our people are the core to our success; therefore, we invest in employee training and development to ensure our communities and team members can thrive.

WHAT YOU’LL DO:

Strategy:

• Produce your hotels’ Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders and regional support.
• Connect the performance needs for the hotels with the solutions designed by the Hilton enterprise, in each key segment your hotel serves.
• Set the strategy and delivery of your hotel's revenues including group rooms, banquets, catering, business transient and leisure transient.
• Work with Commercial Leadership to ensure that Business Review Guidelines (current to 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
• Support hotel B2B marketing, digital marketing, social media, public relations, and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Work with fellow Executive Committee members to ensure profits are maximized in line with GOP (Gross Operating Profit) and EBITDA targets.
• Develop and execute departmental expense budget and forecasts
• Develop and maintain detailed and real time knowledge of all competitor and market activity

Leadership:

• Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotels. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
• Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis.
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
• Responsible for recruiting and retention of all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Conduct goal setting and performance reviews for all direct reports and provide feedback for dotted line reports, including but not limited to:
  • Group Sales
  • Business Transient Sales
  • Leisure Sales
  • Catering Sales
  • Marketing
• Facilitate and lead in a culture that is aligned with Hospitality America’s core values, DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Sustainability, and Governance) enterprise goals.

Ownerships:

• Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans).
• In concert with Area VP, Corporate Revenue and Commercial Strategy Directors, and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses).
• Liaise with Hilton Worldwide Sales, regional support, and brand teams.
• Build strong relationships with CVB (Convention Visitor s Bureau), community influencers and 3rd party travel partners.
• High-level of engagement with customers from all sales segments
• Support of team’s high impact site visits and pre-convention meetings
• Support of sales managers sales travel into feeder markets

WHY  Hilton Columbia Center and Hampton Inn Columbia Historic District: 

• Competitive Salary and Bonus: We believe in recognizing and rewarding our team members for their hard work.  
• Access to your pay when you need it through DailyPay
• Hilton travel program: 100 nights of discounted travel
• Exciting and Fun Work Environment: Nobody wants to work in a dull and boring environment, join a team that believes you should enjoy coming to work every day! 
• Top Notch Training and Growth Opportunities: We will make sure you have what you need to excel in your career! 
• Comprehensive Health Insurance coverage including medical, dental, and vision for you and your family.
• Accrued Paid Time Off + Holidays.
• 401k Retirement Plan.

EDUCATION AND EXPERIENCE

• Minimum of 5 years’ experience in hotel sales/leadership experience preferred.
• Exceptional verbal and written communication skills
• Ability to cultivate a productive team that embodies PEACH- Passion, Excellence, Adaptability, Community, and Humble.
• Strong knowledge of Delphi and Hilton proprietary systems preferred but not required.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to stand for prolonged periods of time.
• Must be able to lift 50 pounds.
• Must be able to navigate various departments of the organization’s physical premises.

TRAVEL:

Less than 5%

AFFIRMATIVE ACTION/EEO STATEMENT:

Hospitality America, LLC (Limited Liability Company) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

ADDITIONAL INFORMATION:

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description . Reasonable accommodation will be provided to enable qualified individuals with disabilities to perform this position's essential functions.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

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