Digital Media and PR Coordinator Job at McLean & Potomac Dermatology and Skincare Center, McLean, VA

KzgwTFduVkZVTCthMnhielM1bXM5aUpxcEE9PQ==
  • McLean & Potomac Dermatology and Skincare Center
  • McLean, VA

Job Description

We are seeking a creative and experienced  Digital Media and PR Coordinator to lead our marketing initiatives and support brand growth. The ideal candidate will be skilled in managing multiple social media platforms, producing engaging multimedia content (including photography, videography, and graphic design), crafting compelling copy, and fostering long-term relationships with media outlets and partners.

To be considered for the beauty-obsessed Marketing Coordinator position—and to help us determine if your creative talents align with our aesthetic—we'd love for you to create a short, simple video as part of the application process. 

Please use the attached materials and conduct light research to source b-roll footage that supports the theme and enhances the overall visual quality. Submission instructions are included in the attached Google Drive folder.

Digital Media Project - MircoTox (

To Be Created:

  • Cover image
  • Caption with relevant hashtags

Included Materials:

  • Voiceover audio
  • B-roll footage of Dr. Lily
  • Introduction clip featuring Dr. Lily

Please include a portfolio of relevant work (social media content, photography, design, or campaigns) with your application.

This is a full-time, in-person position based in McLean, VA, and requires a two-year commitment.

What You'll Do:

  • Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
  • Optimize company pages across platforms to enhance visibility and brand engagement
  • Develop copy for social media, email marketing campaigns, and website content
  • Collaborate with an external website team to update landing pages and on-site messaging
  • Grow and engage social media audiences through strategic interaction and community building
  • Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
  • Manage and execute a monthly content calendar and schedule for timely campaigns
  • Organize and maintain photo and video content libraries across internal servers
  • Assist in writing and editing editorial content for external media features
  • Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
  • Analyze social media metrics and adjust strategies based on performance data
  • Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
  • Design marketing collateral such as brochures, signage, mailers, and promotional cards

What You'll Bring to the Team:

  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
  • Strong written and verbal communication skills
  • Proficiency in content creation (photo, video, and graphic design)
  • Proven experience managing social platforms and using social analytics tools
  • Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset

Benefits & Perks:

  • Health, vision, and dental insurance
  • 401(k) retirement plan
  • Paid time off and holiday leave
  • On-site free parking
  • Generous employee discounts and complimentary cosmetic services

Job Tags

Full time, Work experience placement,

Similar Jobs

Cardinal Pediatric Therapies

BCBA- Board Certified Behavior Analyst Job at Cardinal Pediatric Therapies

 ...Are you a passionate Board Certified Behavior Analyst (BCBA) eager to help spearhead the growth of ABA services and offer vital support to families in Johnston County? Embrace the opportunity to lead and impact lives at Cardinal Pediatric Therapies, a locally owned company... 

Greenlight Professional Services

Software Engineer - C++ C# Job at Greenlight Professional Services

 ...thats building cutting-edge diagnostic applications for the automotive industry. We're looking for a versatile Software Engineer to develop cross-platform apps that help technicians troubleshoot and repair vehicles. If you're passionate about code that interacts with... 

Little Caesars

Crew Member Job at Little Caesars

 ...phones Assist with the dough-making process DAY SHIFTS: 10 am-4 pm 11 am-5 pm 12 pm-6 pm NIGHT SHIFTS: ~3-9 pm ~4-8 pm ~5-10 pm PAY:...  ...Previous retail or customer contact experience preferred Education or Skills: Customer service... 

Medical Solutions

Travel Telemetry RN - 952634 Job at Medical Solutions

 ...in Warner Robins, GA is seeking its next amazing RN (Registered Nurse) to work in Telemetry. Read on if this sounds like your perfect...  ...providing the industrys best recruiters, we offer tons of high-paying jobs, clinical support, and incredible benefits, including: ~... 

Arizona Youth and Family Services

Behavior Health Coach Job at Arizona Youth and Family Services

Arizona Youth & Family Services, Inc. (AYFS) of Phoenix, AZ is looking to hire a part-time Behavior Health Coach to join our nonprofit organization. Are you interested in exploring a career in social work or psychology? Do you want a job that provides meaningful services...