Job Description

Marketing Analyst I

Location: Overland Park, KS
Company: DataMap
Client Work: (
DataMap Job Board:
DataMap Careers Page:

Why Join DataMap?

At DataMap, we're expanding our marketing efforts from the ground up, and this is your opportunity to be part of something transformative. We specialize in enterprise technology and business automation, working with major clients like Google. As a Marketing Analyst I , you'll gain real-world exposure to market research, data-driven decision-making, and business strategy—all while working directly with leadership.

This entry-level role is perfect for data-savvy storytellers who want to combine analytical thinking with creativity. If you're interested in how numbers translate into marketing insights, audience trends, and strategic decisions , you'll thrive in this position.

Role Overview

The Marketing Analyst I plays a key role in shaping DataMap's marketing direction by gathering data, analyzing trends, and providing insights that drive decision-making . You'll work closely with our leadership team to measure campaign effectiveness, research competitors, and refine our messaging for maximum impact.

This position is ideal for someone eager to develop expertise in marketing analytics, competitive intelligence, and digital performance tracking . It's a fast-paced role with plenty of room for growth into Growth Marketing, Digital Strategy, or Business Intelligence.

Key Responsibilities

✅ Market & Competitor Research

• Gather and analyze industry trends, competitor strategies, and emerging opportunities.
• Provide insights on how DataMap can differentiate in the market.
• Identify key target audiences and their pain points.

✅ Marketing Performance & Data Analysis

• Track and analyze key marketing KPIs (website traffic, lead conversion rates, engagement, etc.).
• Use Google Analytics and marketing tools to optimize campaigns based on data-driven insights .
• Report on the effectiveness of paid ads, email marketing, and content strategies.

✅ Content & Messaging Research

• Help craft compelling, data-backed marketing messages that align with industry trends.
• Support leadership in refining our sales collateral and digital content strategy.
• Research high-performing content topics for blogs, case studies, and reports.

✅ Digital & Web Analytics

• Monitor website traffic patterns and user behavior to improve the customer journey .
• Assist in A/B testing to refine website messaging and design .
• Support leadership in identifying SEO opportunities and content gaps.

✅ Reporting & Insights

• Prepare concise reports with key takeaways and actionable recommendations.
• Present findings in clear, visual formats (dashboards, presentations, etc.).
• Help leadership make data-driven marketing decisions .

Qualifications

Recent Graduates & Early-Career Professionals Welcome!

• Bachelor's degree in Marketing, Business, Journalism, Communications, Analytics, or related field.
• Strong research and writing skills —ability to craft compelling data-driven insights.
• Passion for data analysis and storytelling in marketing.
• Comfortable working with spreadsheets, Google Analytics, or basic marketing tools .
• Interest in SEO, digital strategy, and performance marketing .
• Detail-oriented, organized, and able to translate numbers into strategy .

Why Apply?

✔ Work directly with a C-level executive and gain exposure to high-level business strategy.
✔ Be part of a fast-growing company where you can define your role and make an impact.
✔ Develop elite research, analysis, and storytelling skills that set you apart in marketing.
✔ Gain hands-on experience with analytics tools while shaping DataMap's marketing approach.
✔ Fast-track your career in digital marketing, business intelligence, or growth strategy.

Apply today! Even if you don't meet every requirement, we encourage motivated candidates who are eager to learn, innovate, and grow .

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