Location: Remote (China-based) Department: Marketing Reports To: Global Head of Marketing & Director of China About the Role We are seeking an analytical and strategic B2B marketer to position Jackson & Frank as the premier global employment partner for foreign enterprises in China. This role will drive qualified lead generation and establish market credibility through China's most effective B2B channels, with a focus on measurable business impact rather than broad social media presence. Core Responsibilities 1. Strategic Content Development & Localization Create authoritative Mandarin content for HR and finance executives: Industry reports & whitepapers: "Navigating China's Labor Laws for Foreign Employers" Expert articles: Timely insights on payroll compliance, visa regulations, and cross-border employment Client success stories: Demonstrated value for EU/MEA companies expanding to China Adapt global content for cultural relevance and regulatory accuracy 2. Precision Channel Management WeChat Ecosystem Leadership: Develop our Official Account (公众号) as the go-to resource for HR compliance Leverage WeCom (WeChat Work) for enterprise lead cultivation B2B Platform Optimization: Establish thought leadership on LinkedIn China (领英) and Zhihu (知乎) Distribute content through Baijiahao (百度百家号) for SEO benefits 3. Performance-Focused Advertising Execute targeted Baidu PPC campaigns for high-value queries:
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