Senior Marketing Specialists Job at Prima Strategic Group, Houston, TX

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  • Prima Strategic Group
  • Houston, TX

Job Description

We are seeking a dynamic and results-driven Digital Marketing & Strategy Manager to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand man agement, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset.

What is expected from this Role: 1. Marketing Strategy & Execution

  • Design and implement integrated marketing plans aligned with corporate objectives and sales targets.

  • Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes.

  • Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously.

  • Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes.

2. Content Development & Brand Management

  • Oversee development of compelling content for the web, blogs, press releases, social media, email , and product marketing collateral.

  • Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.

  • Champion brand storytelling to elevate market positioning and customer engagement.

3. Digital Marketing & SEO Optimization

  • Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.

  • Maintain and optimize website content and structure to improve search rankings and user experience.

  • Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta , and other digital platforms.

  • Analyze and optimize digital funnels to improve engagement and conversion rates.

4. Market Research & Data Analysis

  • Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities.

  • Evaluate campaign performance through detailed analytics dashboards and data visualization tools.

  • Translate data into actionable strategies to enhance future marketing efforts.

5. Lead Generation & Customer Engagement

  • Develop lead generation and nurture campaigns using CRM and marketing automation tools.

  • Design targeted email campaigns and retention strategies to improve customer lifetime value.

  • Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.

6. Project Management & Cross-Functional Collaboration

  • Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns.

  • Manage agency relationships, creative vendors, and media buyers as needed.

  • Oversee marketing project timelines, budgets, and campaign schedules.

  • Lead A/B testing and iterative experimentation to drive continuous improvement.

Requirements

  • Master’s degree in Marketing, Business Administration, Computer Science, Communications, or a related field. Minimum 5 years of progressive experience in marketing, with a strong focus on digital strategy, content development, and analytics . Proven success managing multi-channel marketing campaigns and digital performance metrics. Hands-on experience with CRM systems, marketing automation tools, Google Analytics, SEO/PPC , and social media platforms

Benefits

PSG is a global group, comprising hundreds of professionals and subject matter experts lead by great entrepreneurs. These are all like-minded people, dedicated to developing and implementing the higher quality standards in businesses and social programs. PSG as such is more or less a co-operative venture whereby many of the professionals, working with company are equity shareholders as well as stakeholders. PSG serve to broad mix of private, public, and social-sector organizations globally. 

  • Competitive salary commensurate with experience
  • Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
  • Professional development opportunities
  • Hybrid/flexible work environment
  • Career advancement in a dynamic, high-growth company

Job Tags

Full time, Flexible hours,

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